What is online marketing?
Online marketing is a broad mix of techniques which can be used to increase the traffic to your website, increase the conversation rate of this traffic into sales/enquiries, and ultimately
increase your companies profits.
Initially, online marketing techniques were as simple as search engine optimisation, link building and search engine submission. While these services are still the foundation steps in online marketing, there is A LOT more that can be done.
Why is online marketing important?
The Internet is growing at an incredible rate and online sales are matching that growth. With consumers increasingly turning to the Internet for purchases of what were traditionally offline goods (clothes, cars, televisions, white goods), now is a great time to be increasing your companies exposure to them.
How much does it cost?
If we had a dollar for every time we were asked this question we would not have to charge! The truth of the matter is, the cost of online marketing has less to do with your business and website's size and more to do with how well your competitors are marketing online; also how many people are actually looking for the products and services that you offer. Because this sounds very vague we have put together some basic packages to give you an idea about how much it will cost you to get started. If you are on a really tight budget, check out our pay-per-click campaign service.
Where to go now?
If you are new to online marketing, we recommend that you check out our packages and basic services. If, after this, you are still confused about how to kick start your online marketing campaign, contact us below.
