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Search engine rankingsThe search engine rankings report can be used as a benchmark tool before, during or after online marketing services are implemented. Understanding how your site is doing in the major search engines for the keywords you are targeting is paramount to its success. |  |
Traffic analyticsTraffic Analytics help you learn more about where your visitors come from and how they interact with your site. Without comprehensive analytical data on website traffic it’s hard to tell whether your online marketing campaign is heading the direction. With the help of Google Analytics and our installation and reporting services, we can help you make more educated online marketing decisions. |  |
Customer conversionThe design of your website largely determines how well your website converts visitors into conversions (a sale, lead, newsletter signup, phone call etc.). You can have a fantastic product, offered at a great price but sell only a small amount if your website design does not appear professional, establish trust with the visitor, drive the visitor towards conversion and provide a safe way for the user to complete the conversion.This review focuses on the current conversion strategies used on your website and identifies new opportunities for improving your conversions. In 90% of cases it is faster and more cost effective to double your conversion rate than double your website traffic. |  |
Template & site wideThe template and side wide report checks your template at a code level for issues which may be affecting how it looks in the eyes of a search engine.You can have a great looking website which converts visitors into conversions very effectively, but without correctly structured code, search engines will have a very hard time crawling your website and understanding what it is about – resulting in lower search engine rankings and loss of traffic. |  |
Content analysisThe term 'content' in a web page context actually includes your main textual content (presented to the reader) as well as the content used to build other parts of the web page HTML (code): including meta tags, alt tags, internal linking and other HTML headings.It is important to understand what you might be doing wrong when creating pages for your website because it can negatively affect your customer conversion rate and value of the page in the eyes of search engines. |  |
Competitive analysisAre you one of the people pounding your head on your desk wondering why you can't beat "Company X"? Are you wondering why you just can't get past them in the search engines? Do you look at some of the sites in the top 10 and say "Why are they there? It doesn't make sense!"We can help make sense of it. We can show you why the sites in the top are there, and we can show you what you need to do to get there yourself. |  |
