What are traffic analytics?
Traffic Analytics help you to learn more about where your visitors come from and how they interact with your site. Without comprehensive analytical data on website traffic, it is hard to tell whether your online marketing campaign is heading in the right direction. With the help of Google Analytics, and our installation and reporting services, we can help you make many more, well informed online marketing decisions.
Why are traffic analytics important?
Every online marketing campaign needs to be tracked in order to deliver the best results. With Google Analytics installation you can gather data on the ways that Internet users find and visit your website, how much traffic each of your targeted keywords generates, and much more. This information is extremely valuable because it enables you to tune and fine- tune your online marketing campaign, as well as measure the true return on your investment.
How much does it cost?
Link prices |
Setup |
Ongoing |
|---|---|---|
| Cost |
$149 AUD
Approx.
122EUR
160USD
101GBP
|
$99 AUD
Approx.
81EUR
106USD
67GBP
per report |
| What's included | We will setup a Google account, install on all your pages, configure conversion tracking on your contact form and send you instructions on accessing and studying your analytics. | We will take a detailed look at your traffic analytics, and prepare a customised report with recommendations based on our findings. |
| Click here to order setup | Click here to order report |
How often should I get reports?
We recommend getting a report every 3-6months; or shortly after your websites design is changed in any major way.
Custom needs
The Google Analytics platform is extremely flexible, and installation can often be customised to help you to collect and study more tailored information about your website traffic. Customisations that some of our current clients find useful are:
- Traffic filters: Some simple filters can be put into place to make sure that the visits that you or your team make to your website, aren't giving you false impressions about your other website visitors.
- Conversion funnels: Once setup, Google Analytics can provide a report on the path that visitors take to reach your website goals, and the amount that 'drop off' along the way. This data is particularly useful for websites with multi-part registration forms or order systems.
- eCommerce Tracking: Depending on your shopping cart platform, some custom code may have to be configured to get the most from Google Analytics. Once set up, you will be able to collect and study more specific information on products sold, revenue raised, individual orders made, and more.
