Business blogging

Blogging allows businesses and organisations to communicate quickly, regularly and effectively, with customers and website visitors.

What is business blogging?

The definition of a Blog is a website maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or videos. As blogs have become more popular, businesses have started using them to form a more 'personal' connection with their website visitors.

Why is business blogging important?

• Keeping your business in close contact with your customers. Customers can easily learn about new products and developments via the blog and (if you allow them) make their own comments on your blog entries.
• A blog is beneficial for organic search engine optimisation. Because blogs consist of frequently updated content, search engine spiders frequently re-visit the site to index the fresh content. Blog posts are also a great way to push search engine spiders, and site users, towards specific pages within your website.
• High quality blog posts encourage other sites to link to you. The incoming links to your blog will increase your ranking in search engine results, therefore your traffic increases and ultimately,  your companies profitability.
• Blogs are built for sharing. Modern blogging software is built from the ground up, to be syndication and user subscription friendly. Customers can subscribe to any number of comment and post rss feeds on your blog, incorporating the posts you create into their daily read. Blog posts are also easily submitted to numerous Web 2.0 social networking and bookmarking websites.

Some well known business blogs

• Coca Cola
• Google Blog
• Southwest Airlines
• Johnson & Johnson
• Ebay
• and of course ours :-) marvelpromote blog