What is social media marketing?
Social Media Marketing (SMM) is marketing your website and/or interacting with existing consumers or potential consumers through the use of social media websites. Social media websites come in a variety of forms, from social news websites (http://www.digg.com) through to social networking websites (http://www.facebook.com/), social bookmarking websites (http://del.icio.us) and even social pet websites (http://www.dogster.com). There are a huge number of social media web applications catering to different social groups on the Internet.
Why is social media marketing important?
The advantages of using social media marketing as part of your online marketing strategy include:
- Allowing you immediate contact with your customers or potential customers. An example of this is Twitter, a micro-blogging site which allows you to send messages to customers and people interested in your business.
- Raising your businesses online profile. Having a profile for your business, on related social networks, increases exposure to people who are already interested in products which are related to your business.
- Social media websites allows you to position your business where consumer's attention (and passion) lies.
- Improving brand recognition and creating buzz for your products or services
How much does it cost?
Contact us to discuss your social media marketing needs.
Is social media marketing for you?
Social media marketing performs best as an additional means of promoting a website, in conjunction with the basic online marketing techniques. Ideally, search engine optimisation of your website, and link building campaigns have already been completed, or are underway in parallel to a social media marketing campaign.
