What is viral marketing?
Viral marketing achieves online marketing goals, by utilising social media sites, to promote media in a self-replicating viral fashion. One of the most popular types of viral marketing, is the use of online videos, through social media sites like YouTube. A video which is suitably interesting or bizarre, is promoted through the website; people who are interested in the video then publish it on their own blogs as well as on other syndicated social media websites.
The term viral is used to express how easily and quickly the media (or message) spreads to various parts of the internet (from the blogosphere to email inboxes). Effective viral marketing campaigns usually offer a service or product that is free. They are in a form of media which is easy to re-send (so users can share it with a single click), and they utilize existing social networks and resources.
Why is viral marketing important?
Viral marketing can be very effective if you have an easily branded product or service which you wish to create buzz for on the Internet; or an established website for which you wish to increase traffic. It is most effective when used in conjunction with a website that has already been optimised for customer conversions, and has a plan in place for monitoring the additional visitors generated by the viral marketing campaign.
How much does it cost?
To discover if viral marketing is suitable for your product or service, contact us
